What We Do

We provide strategy, branding, communications, and project management services to nonprofits in the SF Bay Area.


Graybird assesses an organization’s current situation, then recommends and delivers specific projects to help the nonprofit achieve its goals. Factors influencing strategy include alignment to the mission, research, stakeholder surveys and the client’s capacity for change.


The Graybird team has deep experience working on branding initiatives for corporations and nonprofits of all sizes in the public and private sectors. Our involvement in branding projects includes surveying stakeholders, scouting and recruiting partner agencies, website design and content creation,  message development,  planning and executing launches,  overall project and vendor management.  


Getting the right message to the right audience is paramount for any nonprofit. Graybird Foundation specializes in homing in on the critical messages that will resonate with each segment of an organization’s constituents. When market, environmental and economic forces change considerably, clients find themselves ready for a brand refresh and they come to us for big picture insight and the best avenues to execute.  

Project Management

Graybird consultants bring years of experience and insight culled from successful projects with Apple, BEA/Oracle, Crystal Springs Uplands School, Macromedia/Adobe, Polycom, Silicon Graphics, Sophie’s World and VMware.  We handle all the various components of a client’s marketing initiative and liaise with vendors and partners for a complete solution.  

Reach for Home — Fund a Need Video

Natalie Occhipinti

Natalie Occhipinti

Marketing Coordinator

Natalie was born and raised in the Bay Area, attending Trinity School and Castilleja. She left California for college, attending the University of Colorado Boulder where she earned BA in Ecology and Environmental Biology and a minor in Religious Studies.

Natalie chose to study both science and religion in her college career. While gaining a deep understanding of the world’s ecosystems through research projects and lecture, Natalie simultaneously expanded her knowledge of worldly affairs and historical communities by writing and engaging in discussion with her peers and professors. Along with her studies, Natalie enjoyed exploring Colorado. Now she’s back in the Bay Area, working with Graybird as our Marketing Coordinator. She brings a unique, analytical perspective to our office.

As Marketing Coordinator, Natalie conducts client research, compiles research results and manages interview schedules. She schedules, prepares and attends client meetings, presentations and events, while also reviewing and providing input on all Graybird projects.

Outside of work, Natalie enjoys traveling, painting, and spending time with her friends and family.

I can’t function without

Coffee Coffee Coffee

The travel adventure on my bucket list is

Exploring Southeast Asia

A nerdy thing I love to do

Discuss scientific theories

Favorite Podcast/Movie/Book/Play/Artist

My favorite movie is Funny Face, and my favorite musical group is Fleetwood Mac

My favorite spot in the Bay Area is

Skyline Boulevard

You would never guess

I was born on leap day!

Favorite part of my job

Working with a group of remarkable women